Stop renting your
revenue tooling.
See what you'd save.
Twelve GTM & RevOps tools most teams buy off the shelf — and roughly what their license fees cost. Set your seat count and watch the annual savings.
What you'd build instead of buy
| Build | Tool & the SaaS it replaces | Effort | Complexity | License / yr |
|---|---|---|---|---|
| Total annual license fees avoided | €190,000 |
The "it's just data / just an Excel" tools — trust center, LMS, commissions, internal KB — are genuinely a day or two each and carry almost no model risk.
CPQ, forecasting and the Gong-style sales coach are the priciest licenses — and the hardest to build. Call transcription & scoring is the real work, not "just data."
Several tools lean on Clay / n8n / CRM connectors with their own ongoing cost, and you trade license fees for build & maintenance time. Treat as gross savings.
Let's scope your GTM stack together.
We help revenue teams decide what to build, what to buy, and ship the build. Book a call and we'll walk through your numbers.
Market-knowledge ballparks, not quoted figures — order-of-magnitude, not gospel. Costs scale linearly per seat from a 20-seat baseline; real vendor pricing varies by tier. Pull 2–3 actual quotes for the headline items (CPQ, Gong, Clari) before putting numbers in front of anyone.
What not to build
CRM / ERP
For a small company a lightweight build can work. But for anyone larger this is your single source of truth — and it gets very complex fast, with a heavy integration load on every side. It's genuinely buildable, but realistically it takes close to a full engineering team to pull off and sustain, not a few months of effort.
Marketing automation (with CRM)
For mid-size companies there's a lot running underneath: automations tied to SEO, constant optimization, and the same kind of compounding complexity as the CRM. The platform earns its license here — rebuilding it pulls effort away from the GTM tools that actually pay back quickly.
Billing
A lot can go wrong with billing, and you need extreme compliance and a full audit trail. In theory it can be built — but the finance integration is very sensitive, so it's something to revisit far down the road, not now.